Local breeding and screening

With the profile to hand, our qualified breeding team selects available germplasm from our gene bank as well as local successful public varieties. Combining both basic and highly sophisticated technology, we add value by creating new varieties that are perfectly attuned to market demands, which additionally incorporate extra traits that make the variety even more appealing to distributors, growers and consumers. Traits like more attractive colour, higher nutritional value and health attributes, improved flavour, better firmness, longer shelf life and resistance to a wide range of diseases are added.

New crosses and F1 hybrids are then screened at our testing stations in Jordan, South Africa, the Netherlands, Zimbabwe and North Africa. After this, the chosen varieties are screened in situ in the profiled markets per country.