Products developed to fit the market
Before a variety is developed, very intensive research is conducted into the market chain for the main varieties in our target markets. Profiling of the products, logistics, environmental demands and distributor, grower and consumer preferences is very important to us. Opportunities for adding value are noted to improve the business opportunities for the parties that play a role in the supply chain. Having achieved this, we always keep the consumer in mind. Our aim is not only to ensure customer satisfaction with the product supplied, but also to keep consumers interested in new, innovative varieties. A perfect and specific fit is our main objective.